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Role: Product Design, UX 

Client: Intellify Learning

Website: intellifylearning.com

Role: Product Design, UX 

Client: Intellify Learning

Website: intellifylearning.com

“Craft a new look & feel to take users on a integrated data analytics journey”

Project Description
Project Description

Design and develop a new look and feel for the Intellify brand & website. Go for a more “data is fun” and not overwhelming experience. Separate the company stylistically from the overly corporate look & feel of competitors and reflect the startup nature throughout the experience. Collaborate with stakeholders on crafting content, value prop messaging and the new style & brand identity. Utilize custom illustrations and motion graphics/videos to highlight concepts and product messaging. Create a space where we can explain in a creative & coherent manner what can often appear complex and opaque to the user.  

Design and develop a new look and  feel for the Intellify brand & website.  Go for a more “data is fun” and not overwhelming experience. Separate the company stylistically from the overly corporate look & feel of competitors and reflect the startup nature throughout the experience. Collaborate with stakeholders on crafting content, value prop messaging and the new style &   brand identity. Utilize custom illustrations and motion graphics/videos to highlight concepts and product messaging. Create a space where we can explain in a creative & coherent manner what can often appear complex and opaque to the user.   

Section 1

Early wireframe sketches for illustrations & screens

UX Challenges

How do we make data seem less overwhelming to the average user? How can data analytics be fun and easy use? How do we differentiate from competitors? We set out to make data seem less scary to potential customers. As well as having various products to promote and technical explainers, there was a significant amount of content geared toward stakeholders that would need more technical information. The challenge was to have that technical content not distract or overload from the “how & why” content for casual viewers. We set out to iterate on design by using style and layout to make the content more expandable and feel “easy” and allow for the user to navigate more deeply as needed. We also needed to structure content to increase SEO traffic for sales & marketing leads.

Section 2

Content & sitemap planning

UX Solution 

The final design combined the positive feedback from users and stakeholders with my vision of a more contemporary look and feel. We employed nested content and created breathing space in the UI with illustrations or visual explainers  to allow for the user to explore freely. We used a light, modern, clean but fun style to make the technical content appear more accessible and to reduce the cognitive load. With the short timeline we moved the overall brand forward and created a stronger identity for the company.  Intellify felt more like a data analytics company in the ed tech space and resolved some of the initial feedback of “what is it that you do?” Our choice of how to display content tested much better and increased session time. The previous site had so much content we often heard how it was overwhelming and the user didn’t know where to focus. We kept much of the same content but organized it to be more dispersed and nested in such a way that it didn’t form large content blocks.

We also were mindful of ensuring a consistent experience for all users and designed to be fully accessible on desktop and mobile. Overall, we greatly increased our user traffic and SEO over the previous site, set the foundation for new brand identity and developed a robust design language to bring into clearer view the products, people and users we target.

Looking forward I’d like to see us revise content and reexamine our technical explanations in different methods.  I think we could add more explainer videos or high level content to simply sum up the product. I’d like to revisit site navigation and branding as well as tighten up front end implementation as the companies product matures.

section 3

Early iterations on look & feel and branding/logo explorations 

Section 4

Example of final designs

Section 5

Detailed view of custom visuals & final look

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